Callaway faced a dilemma with the new 2020 Chrome Soft and Chrome Soft X: how to improve their most loved golf balls without changing the very traits that made them so … read more

Following on from the success of the AI-designed Epic Flash driver, the crew in Callaway R&D have once again plugged in the supercomputer, updated its anti-virus a … read more

The pursuit of speed and distance in club design is an unrelenting and competitive exercise but Cobra have always had the confidence to innovate and introduce new conc … read more

The new Mizuno ST200 drivers and fairway woods carry the tagline "Tour Ready. World Ready" but it might be apt to add "Ready for Takeoff" to better describe the explos … read more

TaylorMade’s SIM line-up of Drivers, Fairway Woods, Rescue and Irons are designed to stand up and deliver in the “sliding doors” moment of the downsw … read more