BORN TO CHANGE THE GAME
BORN TO CHANGE THE GAME
TRUE Story: A couple of brothers grow up playing and working around their family driving range. Golfing since they could walk, they end up experiencing nearly every level of competition, sub-culture and nuance that is golf - one eventually arriving on TOUR, the other traveling along as his caddie. Exploring the world, walking the fairways of major championships together for years, there was just one thing they just couldn't find - a golf shoe they actually enjoyed wearing. Born out of selfish ideation, TRUE set out on a mission to create comfortable, game-changing golf shoes that are so good, you might just want to wear them everywhere.
500K+
TRUE Customers worldwide are enjoying their golf shoes, with millions of rounds played in comfort.
4.85
Average rating on more than 5,000+ reviews. Making TRUE one of the highest rated footwear manufacturer in the industry.
DOZENS
Of professional golfers lace up TRUE golf shoes every week at the highest level of competition.
TIME FLIES WHEN YOU’RE HAVING FUN
TIME FLIES WHEN YOU’RE HAVING FUN
2009
An Idea is Born
Over a coffee table, some links golf, and maybe a few Guinness - a group of innovators decided the world was missing one thing they all craved: a golf shoe designed for the walking golfer.
2010
Finally, a Comfortable Golf Shoe
TRUE releases the TRUE Tour (T1) - the first ever minimalist, wide, zero drop golf shoe and the industry welcomes the concept, turning TRUE into a global footwear brand overnight.
2012
First TRUE Win on Tour
Ryan Moore wins his first tournament in the TRUE Proto, the Justin Timberlake Shriners Open - the same day a TRUE co-founder runs a marathon in the same sole.
2016
TRUE At the Ryder Cup
Ryan Moore makes Ryder Cup history by winning the clinching point for Team USA, in TRUE style, rocking a pair of custom made TRUE Classix - featuring a flag embellishment and red sole.
2017
The Original is Re-Mastered
Bringing the first TRUE style back to life through a modern aesthetic, improved waterproof system and premium leather materials - an iconic TRUE came back to the market looking and feeling better than ever.
2019
Ten Year Anniversary
A decade since our inception, TRUE celebrates 10 years in footwear innovation by releasing our 10-Year Anniversary OG1, selling out in minutes.
2020
Project 2020 - a New Generation of TRUE
Lux and All Day Knit II enter the scene with a bold new style, performance and unprecedented comfort. Now cult-favorites, these styles are here to stay with hundreds of thousands of pairs sold worldwide.
THEIR MISSION
TRUE is here to modernise the golf experience
They believe golfers deserve better shoes that fit their lifestyle.
TRUE believe a life well-lived pursues it’s passions
So they design golf shoes and products that are as versatile as your lifestyle, passions and pursuits. Footwear that holds up to your everyday needs and exceeds expectations while you pursue par.
TRUE honour legacy while they create their own
They are a product of their sport - to that end they give reverence to the past while creating the future. They are here to step golf into a future where all are welcome.