Established by Ehrhardt Koch in 1920 in the US, New Era began as a fashionable headwear brand before evolving into a global leader in sport-style apparel. In 1934, New Era made its mark on sports history when it introduced their first professional baseball cap for the Cleveland Indians. Today, as the official partner of the Australian Open and major football leagues here and in the US, their premium headwear and apparel are worn by athletes and enthusiasts worldwide. With a legacy of innovation and style, New Era continues to set the standard for performance and fashion. That’s why GolfBox offers FREE* Shipping on all online purchases Australia-wide!
New Era is the Official Headwear Sponsor of LIV Golf.